With more and more entreprenuers getting in the game — and more and more self-promotion taking place — it’s becoming increasingly difficult to stand out from the crowd. How can your target listeners remember who you are amidst the clamour of enthusiastic shouts? One way to help differentiate yourself is by building a brand. As a marketing and branding professional, this is something I use to help new companies every day. It took me a while to realize that I needed to apply my own instructions... [Read Now]

It’s really a matter of viewpoint and having the right tools. As Abraham Maslow said, “When the only tool you own is a hammer, every problem begins to resemble a nail.” In other words, if all you know is “sell more” you’ll only choose that as your answer. Or “do something crazy” as the only thing that sticks, then you’ll choose that. Yet, branding has a lot of tools that fall underneath its broad umbrella. So knowing the breadth of branding is... [Read Now]

Often I think about, what makes me a man?  Sometimes I look in the mirror giving myself all kinds of credit for things that I shouldn’t even be gloating or taking the credit for. All that I am is who I was raised to be.  I’m very outspoken (maybe a bit too much), I’m a bit of a comedian (because my mother was a very fun and funny lady), I’m a leader and an advocate for what I beleive in (I don’t always make the best decisions but I make my own decisions), I work hard (because that’s... [Read Now]

Well, it has been a while since I have had the time or urge to sit down and write what I’ve been feeling.  Honestly, I just felt the need to work, and act out of my words rather than sit around like most of my colleagues and run my mouth via video or written blog.  I am not really into this crap.  I personally get tired of reading and listening to a bunch of mumbo jumbo from people who haven’t been through anything to tell someone else how to get out of anything.  Besides many of them would... [Read Now]

by Tawni S. Fears of The Tawni Logues. At one point dreams woke you up early, had your heart beating fast and your vision was so clear. A disappointment here, broken spirit there and eventually a complete loss of zeal sets in. You look up and no longer know what it is to imagine, improve, and most importantly dream.  As lost as you may feel, bigger aspirations linger and hang on to the hopes that you will come back to the safe haven of making better out of your life. Dreams are God’s reminder... [Read Now]